Nike has joined the ranks of companies becoming blatantly political. The NFL mishandled the Colin Kaepernick controversy and now it appears that Nike is going down the same route. By making this coward the latest face of their “Just Do It” campaign, they are elevating his attack on police and our flag. I’ve stated before that our society is not perfect, but identifying the police as enemies has led to the targeting of police. This is endangering law enforcement and citizens alike. It appears that the selection of Kaepernick was a statement by the company that they agree with his antics. The caption shown with Colin’s image reads as follows: “Believe in something, even if it means sacrificing everything.” Just what has Kaepernick “sacrificed” other than his standing in the eyes of the public. Nike has diverted from past policy of recognizing exceptional athletes. Kaepernick’s last seasons with San Francisco were a disaster and no team wanted to invest in a troubled, second-rate quarterback. The police that he likes to demonize are the people “sacrificing everything.” Hardly a day goes by that we don’t hear of another police shooting (usually a planned ambush) and many of those result in death of the officer. If Colin truly believes in his “social injustice” stance, why not become a police officer and work to change the system. It is easy to criticize something from the outside, when he is too much of a coward to actually do something meaningful (like joining law enforcement). I always remember the old expression that goes, “if you’re not part of the solution you are part of the problem.” I’m still waiting for him to “just do it” and start solving the problem.
Kaepernick doesn’t know the first thing about sacrifice. All that interests him is the attention he receives with his protests. Sacrifice is putting on that blue uniform and leaving your family behind each day, not knowing if you will return home. Walking a beat or driving in a cruiser knowing you have a target on your back. Sacrifice is also flying half way around the world to protect your loved ones at home. It is lacing up your combat boots and putting on your Kevlar helmet as you walk patrol in hostile territory. How many of our armed forces have “sacrificed everything” so someone like Kaepernick can stage his protest in front of thousands of fans and millions on television. Kaepernick is a disgusting coward and so is Nike for making him a hero in the eyes of influential young men and women. Nike’s audience is largely children and teens who are going to believe that our flag and national anthem promote racism and injustice. I fear for the future of our nation when large companies like Nike promote anti-patriotic behavior and attacks on law enforcement. I hope Americans send Nike a message; I certainly will!